In 2008, Anonymous attacked the Church of Scientology bringing down the website to its knees through DDoS attacks.
The church then stepped up its security and hired Prolexic to help them guard itself from DDoS attacks which works.
But they made a huge mistake when they arrogantly announced to the media about the steps they had taken.
This attracted more Anons to attack the site and then took themselves to the streets to protest against the church.
Moral of the story: Don't feed the trolls!
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In another event at the same year (2008), an Indian software company called Aiplex worked with MPAA (Motion Picture Association of America) whose job is to bring down websites that host pirated videos such as Piratebay to its knees via DDoS.
The Film Industry hired Aiplex which boasted about DDoS-ing websites hosting pirated stuffs.
Thus began the attack of pirate websites which was lead by Aiplex
Source: http://www.techradar.com/news/internet/movie-industry-launching-cyber-attacks-on-pirate-websites-715149
And because of this arrogance stance, began the series of attacks on Aiplex which was called #Operation Payback
When the damage is done, there's no turning back. You can't simply erase your history...
Moral of the story: Payback is a bitch.
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